ADM Endeavors, Inc. (OTCQB: ADMQ), a vertically integrated provider of custom apparel and fulfillment services, announced that Preston Arsement, known to millions as PrestonPlayz, has chosen the company to produce and fulfill his official Fire Merch line at its new 100,000-square-foot headquarters in Fort Worth, Texas. This agreement marks the first major brand win since ADMQ completed its $13 million facility in April 2026.
Under the deal, a member of Preston's team will office on-site at ADMQ's facility, working directly with production and shipping crews. This embedded arrangement, which Preston is pioneering among top YouTube creators, aims to provide fans with real-time customer service, immediate quality oversight, and faster order resolution. The companies believe this hands-on approach will set a new standard in the YouTube merchandise industry.
Preston's YouTube network includes channels such as Preston (32 million subscribers), PrestonPlayz (17 million), TBNRfrags (8 million), PrestonGamez (5 million), and PrestonReacts (4 million), totaling approximately 65 million subscribers. His official merchandise is available at firemerch.com.
“We built this facility to win exactly this kind of business,” said Marc Johnson, CEO of ADM Endeavors. “Preston's organization could have placed this business anywhere in the country. They chose Fort Worth because we can produce, quality-check, and ship his merchandise under one roof - with his own team member standing on our floor.”
The agreement marks ADMQ's entry into creator commerce, a fast-growing segment in branded merchandise. The company plans to replicate the embedded-team model for other creators and high-volume e-commerce brands seeking U.S.-based production with direct oversight. “An order from a fan can now be produced, inspected, and shipped with Preston's team watching it happen in real time,” Johnson added.
ADM Endeavors expects to provide screen printing, embroidery, digital production, warehousing, and direct-to-fan fulfillment for Fire Merch orders. Financial terms were not disclosed. For more about ADM Endeavors, visit admendeavors.com.
