tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY) - the buybuy BABY Intellectual Property Token - is now accepting orders on the tZERO Securities Alternative Trading System (ATS), with trading expected to commence on August 12, 2026.
This transition marks a significant milestone for tokenized securities, moving from a primary issuance to secondary trading within a regulated marketplace. The 'BABY' Digital Token, initially offered through a Regulation Crowdfunding (Reg CF) primary issuance exclusively on the tZERO platform in 2025, is linked to certain intellectual property associated with the buybuy BABY brand. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO's regulated venue, providing an avenue for liquidity and price discovery.
According to Alan Konevsky, Chief Executive Officer of tZERO, "This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle. By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities."
The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks' lawful ability to pay and declaration of the dividend. This model intends to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand.
tZERO's regulated infrastructure supported the initial capital raise and now facilitates the transition to secondary trading, further demonstrating the platform's ability to support the complete lifecycle of tokenized securities. The addition of this security to the tZERO Securities ATS underscores the platform's capacity to handle a broad range of asset types, including intellectual property-linked investments.
This development is important because it showcases the practical application of blockchain technology in creating new investment opportunities and providing liquidity for previously illiquid assets. By enabling secondary trading on a regulated platform, tZERO is bridging the gap between traditional finance and the emerging digital asset space, potentially paving the way for more issuers to tokenize unique assets and engage with a broader investor base.
Eligible investors can learn more and access trading here.
