Toblerone has announced a collaboration with Swarovski to create "The Ultimate Gift," a limited series of hand-made crystal replicas of the original Toblerone chocolate bar. The announcement, made on July 1, 2026, highlights a global auction that will take place from July 1 to July 31, 2026, at major airports worldwide and online. The proceeds from the auction will be donated to charity partners selected by each airport, with 100% of winning bids going to designated local causes.
The Toblerone Crystal Bar crafted by Swarovski is an individually numbered, certified, and unique piece, modeled on the original Toblerone chocolate bar. Each bar weighs 851 grams, measures 305 millimeters in length, and features 546 individually cut facets. The manufacturing process involves 140 hours of development and 65 hours of handcrafted production, utilizing high-precision cutting technology to achieve unmatched brilliance. The bars are manufactured in Austria, blending Swarovski's crystal expertise with Toblerone's iconic triangular silhouette.
Pop-up experiences at airports including Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich will allow travelers to view the crystal bars and place in-person bids. However, the auction is open globally via an online platform, enabling participation without travel. Bidders can visit the auction site at https://www.toblerone.com/ultimate-gift and learn more about the charities at https://www.toblerone.com/charities.
Iain Livingston, President of Toblerone & World Travel Retail, stated, "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place."
The collaboration between Toblerone, founded in Switzerland in 1908, and Swarovski, established in Austria in 1895, underscores a shared commitment to quality and craftsmanship. Both brands emphasize precision and artistry, resulting in a luxury artifact that reimagines a familiar travel souvenir. Alongside the auction, Toblerone is releasing a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail outlets. The box contains a Milk Toblerone bar, combining external elegance with the classic chocolate experience.
This initiative not only celebrates the heritage of both brands but also leverages their global presence to support charitable causes. The partnership represents a unique intersection of confectionery, luxury goods, and philanthropy, offering consumers a chance to own a piece of art while contributing to community-focused organizations.
