The Midwife in Vienna, the Austrian wellness brand founded by practicing midwife Sarah Lares, has expanded its presence on OneLavi.com with the availability of three signature products inspired by traditional European midwifery care and holistic maternal wellness.
The newly available products include Baby’s First Bath by Loveng Maternity Care, Baby’s Bottom Ointment, and Nipple SOS Holistic Maternity Ointment. Together, the collection reflects The Midwife in Vienna’s philosophy of simplicity, trust, and gentle care for mothers and babies during sensitive moments.
“As a midwife, I have always believed that mothers and newborns deserve products that are simple, gentle, and truly supportive,” said Sarah Lares, founder of The Midwife in Vienna. “We created these formulations to reflect traditional European midwifery care while meeting the needs of modern families seeking clean and trustworthy wellness products.”
Developed in Austria using carefully selected ingredients, the products are designed to support comfort and daily care routines without harsh chemicals, synthetic fragrances, or unnecessary additives. Baby’s First Bath was created to provide a calm and soothing introduction to newborn bathing, inspired by traditional European bathing rituals and holistic maternity care practices. Baby’s Bottom Ointment is formulated to help comfort and protect delicate skin during diaper changes and periods of sensitivity. Nipple SOS Holistic Maternity Ointment supports mothers during breastfeeding with gentle skin care rooted in midwifery wisdom.
The expanded availability on OneLavi.com represents another step in the brand’s ongoing growth in the United States. American parents are increasingly seeking cleaner, more transparent alternatives to conventional maternity and baby care products. OneLavi.com’s focus on beauty, health, and wellness brands aligned naturally with The Midwife in Vienna’s commitment to organic-inspired, minimalist care rooted in European tradition.
“Our goal is thoughtful growth,” Lares said. “We want families to have access to products that feel honest, gentle, and grounded in real midwifery experience.” In addition to OneLavi.com, select products are also available on Amazon.com as the company continues expanding access to its European-crafted wellness collection.
The Midwife in Vienna was founded by Austrian midwife Sarah Lares, who brings nearly 20 years of hands-on birth and postpartum experience. The brand crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients, many vegan and food-grade, reflecting core values of simplicity, trust, and natural care.
