The Latina Expo, the largest Latina empowerment and lifestyle tour in North America, has announced the expansion of its National Tour 2026 to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago. This expansion underscores the rising influence of the Latina consumer, whose buying power represents more than $3.4 trillion and shapes the future of culture, commerce, and innovation.
Founded in Chicago in 2018, The Latina Expo has grown into a national movement, uniting thousands of Latinas, families, entrepreneurs, and cultural leaders through immersive in-person experiences, media exposure, and digital amplification. The platform is rooted in culture, commerce, and community, creating pathways for connection, visibility, and business growth. Through large-scale expos, thought leadership programming, and experiential brand activations, it delivers measurable impact for partners while elevating Latina leadership, entrepreneurship, and cultural pride.
“With The Latina Expo, our mission has always been to create space for our community to be seen, supported, and elevated,” said Cesar Rolon, Founder and Lead Producer of The Latina Expo. “This tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities.”
New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas tour stop at Jefferson Tower, a signature cultural immersive experience featuring culture-shaping conversations, trailblazing speakers, and influential brands. Additionally, the Spotlight Latina Awards will be held in Chicago on October 22, 2026, at The Legendary Walnut Room at Macy’s State Street, recognizing influential Latina voices, brands, and community leaders.
Each city on the tour will serve as a hub for engagement, bringing together communities and brands through culturally relevant and economically impactful experiences. The Latina Expo provides direct access to one of the most influential consumer segments in the country, fostering authentic engagement and driving meaningful economic and cultural impact. Tickets for The Latina Expo National Tour 2026 are now available at TheLatinaExpo.com.
