The Dairy Alliance is marking National Dairy Month this June by launching its "Milk's Got Game" initiative and hosting a series of "Dairy Nights at the Ballpark" in collaboration with minor league teams across the Southeast. These events are designed to showcase how real dairy milk contributes to strength, performance, and active lifestyles while bringing families together for America's favorite pastime.
Throughout the month, fans attending select games will encounter interactive concourse activations, on-field promotions, educational segments, dairy food sampling, and dairy-themed giveaways. All activities aim to highlight the essential nutrients in real milk and its role in keeping athletes and families fueled and hydrated. The Dairy Alliance has partnered with several minor league teams for the season, including the Lexington Legends, Biloxi Shuckers, Burlington Sock Puppets, and Danville Dairy Daddies, to celebrate dairy across the region.
One upcoming Dairy Night celebration is scheduled for June 26 with the Bowling Green Hot Rods. "Dairy Nights at the Ballpark are a fun and meaningful way to connect with communities during National Dairy Month," said Farrah Newby, CEO of The Dairy Alliance. "Through our Milk's Got Game initiative, we're highlighting how real dairy milk fuels strength, performance, and recovery—whether on the field or in everyday life—while also celebrating dairy farmers and the communities they support."
National Dairy Month is an annual celebration every June that honors dairy farmers and underscores the importance of dairy foods like milk, cheese, and yogurt in a balanced diet. Through partnerships like these, The Dairy Alliance continues its mission of promoting dairy's value in health, wellness, and community connection. Whether enjoying a cold glass of milk, cheering on a hometown team, or participating in interactive game-day experiences, Dairy Nights at the Ballpark offer something for everyone this summer.
For more information about The Dairy Alliance and June Dairy Month activities, visit The Dairy Alliance.
