Surcheros, the Fresh-Mex restaurant chain known for its bold flavors and Southern hospitality, has opened a new corporate-owned location in Hickory Flat, part of Woodstock, Georgia. The restaurant, situated at 6764 Hickory Road, began serving customers recently and will celebrate its formal debut with a ribbon-cutting ceremony on February 4, 2026, at 10:00 a.m., hosted in partnership with the Cherokee Chamber of Commerce.
The expansion into Woodstock represents a strategic move for Surcheros as it continues to grow its presence in Georgia. Luke Christian, Founder and CEO of Surcheros, emphasized the company's commitment to the local community. "Woodstock is a dynamic and growing community, and we are incredibly excited to be a part of the local retail scene," Christian said. "Our focus has always been on combining high-quality, fresh ingredients with warm, Southern service. We look forward to becoming a favorite spot for families and students in Cherokee County."
The Hickory Flat location offers the brand's signature menu items, including customizable bowls, grilled burritos, tacos, and quesadillas, all made fresh to order using premium meats and vegetables. The restaurant features a spacious dining area and a vibrant salsa bar, allowing guests to personalize their meals. Services include dine-in, quick pickup, and third-party delivery through DoorDash and Uber Eats. Surcheros also provides professional catering for groups of 10 or more, suitable for team lunches, family gatherings, or special occasions. The restaurant is open daily from 10:30 a.m. to 9:00 p.m.
Customers are encouraged to download the Surcheros app via Google Play or the App Store to join the rewards program, where members earn points on every purchase redeemable for future meals and receive exclusive benefits. For more information, visit www.surcheros.com or follow the brand on social media at @Surcheros.
The opening underscores Surcheros' mission to combine big taste with Southern hospitality, a formula that has driven its success since 2007. The chain invites guests to customize meals, from burritos to salads, with grilled meats and a wide selection of toppings and signature sauces. With this new location, Surcheros aims to become a community staple in Cherokee County, echoing its popularity across the Southeast.
