Substack Growth Mastermind, a new weekly live program on the publishing platform Substack, is transforming how creators engage with their audiences by making each session an interactive subscriber-building opportunity. Co-hosts Amy Chang and John Toomey emphasize that the program, which is not formally associated with Substack itself, offers participants the chance to help each other grow their newsletters through simple, repeated actions proven to increase a writer's reach. The initiative matters because it addresses a common frustration among creators: passive consumption of content rather than active building. By turning live events into working sessions, Substack Growth Mastermind aims to accelerate audience growth and foster a collaborative community.
“We noticed that most Substack Lives are a passive experience for people in the Chat,” says program producer Soani Gunawan. “We wanted to improve upon that by making each Live a working opportunity for attendees to gain followers, subscribers, and in some cases clients.” The program achieves this through several interactive elements. During every weekly show, the latest SuperStacker Prizes are announced, recognizing members who contributed the best Notes, Articles, Comments, or Restacks the previous week. This encourages superior performance of these mini-skills, which are invaluable for creator growth. Audience members also submit their own Notes in the Chat and then like, comment, and restack those of other creators during the live session itself, leading to lively discussions of the most insightful Notes.
Additionally, at least one Note presented by an audience member is used as a central topic for a group mind mapping session using Ayoa.com. Everyone in the Chat can comment on and add to the mind map, which is then posted to the program's social media and website. Submissions that can be used as a main prompt for a Claude Artifact, GPT, Gemini Gem, or Perplexity Space, and that address one of the UN's 169 Sustainability Indicators, can earn a Hero Award. The most insightful contributions of attendees are then added to a draft press release before the end of the program, so that in a few days they can see their writing referenced by news publications. If time allows, the hosts conduct a mini-audit of an audience member's Substack publication to identify areas that can be modified to ensure future growth. Sometimes Substack Superstars are invited as guests; evocative sentences from their Notes and Articles are then used as AI prompts for the group mind maps.
The producers of Substack Growth Mastermind are planning to incubate and nurture other writers who'd like to mount their own similar live programs. “We find that live video is the best way to get a potential audience to know, like, and trust you,” says Chang. “And the way we do it makes it fun. So we want to support as many people as possible to conduct these types of shows for their own subscribers and clients. We want to build and promote a Substacker Live Network.” Future plans include a weekly challenge, which will offer participants ways to build significant growth before the next week's program, during which their achievement will be celebrated by all. A SuperStacker prize will be offered to creators who help another writer reach Bestseller status.
For more information, join https://substack.com/@growbyhelpingothers. To apply to be a participant or guest, write to admin@aibrainstormcreator.net. To find out about the Hero Award, see theheroaward.net. To learn more about Substack, visit substack.com. Substack Growth Mastermind exists to help newsletter and blog creators build their presence through the power of swarm intelligence.
