Splash Beverage Group, Inc. (NYSE American: SBEV) announced today that Señor Frog's, a globally recognized restaurant and entertainment brand, has selected Chispo® Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. Señor Frog's, which belongs to Grupo Anderson's Mexico, owns more than 50 business units and 15 distinct restaurant brands across four countries. This rollout marks Chispo's first high-profile national hospitality partner, providing early validation of the brand's positioning and quality as it scales in the on-premise channel.
Señor Frog's selected Chispo following an extensive evaluation of authentic tequila brands, focusing on taste profile, consistency, and resonance with its diverse customer base. Chispo's smooth character and approachable style distinguished it among premium and value-positioned tequilas. “This is exactly the type of early success we set out to achieve when we developed Chispo,” said William Meissner, President and Chief Marketing Officer of Splash Beverage Group. “The Señor Frog's team was thoughtful, disciplined, and thorough in their selection process, and we're honored that Chispo earned their confidence. Their brand represents fun, quality food and beverage, and authenticity, and to have them choose Chispo as their house tequila, across multiple markets, is a tremendous early endorsement for this new brand.”
Meissner added that the company told investors and partners that Chispo would be built deliberately with the right liquid, partners, and customers. The launch is a clear example of that strategy moving from vision to execution. The initial placement at Señor Frog's locations is expected to introduce Chispo to hundreds of thousands of guests annually, providing meaningful visibility and repeat trial in a high-energy, experiential environment. Splash views Señor Frog's as an important initial platform within Grupo Anderson's portfolio and a potential foundation for expanded collaboration across additional restaurant concepts.
Chispo Tequila is produced in Jalisco, Mexico, in partnership with ZB Distillery, a distilling operation known for commitment to quality and traditional tequila craftsmanship. The collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in both domestic and international markets. Splash expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the brand builds momentum in 2026 and beyond. More information about Splash Beverage Group and its brands is available at www.SplashBev.com, www.chispotequila.com, and www.nimbuschill.com.
The selection by Señor Frog's provides early validation for Chispo and demonstrates Splash's ability to execute its strategy of building brands through high-quality partnerships. The company believes this is just the beginning for Chispo as it seeks to establish itself in the competitive tequila market.
