SpecialtyRx, the nation's largest privately owned long-term care pharmacy, made a significant impression at the Florida Health Care Association's 2026 Annual Conference & Trade Show, held July 26-30 at Rosen Shingle Creek in Orlando. The company's 20-by-20 island exhibit at Booth 713 was among the largest and most prominent at the sold-out event, which attracted more than 1,000 long-term care leaders and featured over 300 exhibiting companies.
The exhibit was designed to reflect SpecialtyRx's national growth, clinical expertise, and personal approach to pharmacy services. Elevated architecture, bold purple branding, and an open layout ensured high visibility across the convention hall. Large-format graphics conveyed key messages such as "National Reach. Personal Touch," "Power You Can Count On," "Clinical Excellence," and "Absolute Dependability," emphasizing the company's commitment to serving over 1,150 healthcare facilities across 18 states.
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations, catering to skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The FHCA exhibit translated this national presence into a physical environment that communicated scale, consistency, and accessibility, allowing attendees to engage with SpecialtyRx representatives in a welcoming and professional setting.
Itzy Holczler, Head of Sales and Marketing at Purple Exhibits, praised the collaboration: "This was a winning booth for SpecialtyRx in every way that matters. It was highly visible, immediately recognizable, welcoming, and completely ready when the doors opened. Most importantly, it looked and felt like SpecialtyRx – national in scale, dependable in execution, and personal in its approach."
The partnership between SpecialtyRx and Purple Exhibits spans approximately seven years, during which they have completed about six trade show exhibits together annually. This long-standing relationship was evident on the opening day in Orlando. The SpecialtyRx team arrived just 15 minutes before the trade show opened, confident that the exhibit would be fully installed, inspected, cleaned, and ready. This trust allowed the company's marketing and executive teams to focus entirely on engaging with attendees and strengthening industry relationships.
Purple Exhibits managed the complete FHCA exhibit program, including creative planning, custom exhibit design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, final quality control, on-site finishing, dismantling, and return logistics. They coordinated early move-in access and upgraded the center curved graphic from rigid PVC to tensioned SEG fabric, ensuring a cleaner and more polished presentation.
The successful exhibit underscores SpecialtyRx's growing footprint in the long-term care pharmacy sector. By demonstrating its ability to serve a vast network of facilities with clinical excellence and dependability, SpecialtyRx reinforces its position as a trusted partner in the industry. The company's participation in major conferences like FHCA 2026 is crucial for maintaining visibility and fostering relationships that drive its continued expansion.
