Shelly Group SE, a provider of IoT and smart building solutions, announced a pan-European partnership with ALSO, Europe's largest technology provider, to strengthen its market reach across Europe. The collaboration, announced on August 19, 2026, will give Shelly access to ALSO's extensive network of resellers, system integrators, and professional installers, thereby broadening its professional channel and supporting its long-term international scaling strategy.
The partnership goes beyond simple distribution. It includes joint marketing campaigns, technical training, webinars, digital lead-generation activities, and participation in industry events. These initiatives are designed to help professional channel partners effectively market, deploy, and scale Shelly solutions across residential, commercial, and smart building applications. By leveraging ALSO's dedicated IoT business and broad European distribution ecosystem, Shelly aims to make its products more accessible to professional installers and integrators.
Wolfgang Kirsch, Co-CEO of Shelly Group, emphasized the importance of the professional market as a growth driver. "ALSO's strong European channel organization enables us to make our solutions more accessible to installers, system integrators, and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem," he said. "Together, we are strengthening another important pillar of our long-term international growth strategy."
This partnership complements Shelly's established position among consumers and its DIY community, further expanding its professional footprint across Europe. The company's portfolio of smart home and smart building solutions will now be available through ALSO's network, simplifying sourcing and deployment for professional partners. This move is a key step in executing Shelly's consistent international scaling strategy, which already includes a presence in over 100 countries and sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States, and China.
Shelly Group SE, listed on the Bulgarian Stock Exchange and the Frankfurt Stock Exchange (XETRA: SLYG), continues to benefit from its asset-light production model and its focus on advanced technology and interoperability. The partnership with ALSO is expected to accelerate the adoption of Shelly solutions in professional settings, driving future growth. For more information about Shelly Group, visit their website at Shelly.com. For details on ALSO, see also.com.
