Save On Wireless, the only wireless price comparison platform that calculates true total cost of ownership for phone and plan deals, today released its inaugural 2026 Q1 Wireless Savings Report. The report, based on an analysis of over 84,000 postpaid deals per day across AT&T, T-Mobile, Verizon, Xfinity, Spectrum, Cox, and Optimum, generated more than 7.6 million consumer scenarios. Its findings highlight a persistent problem: the wireless marketplace is structured in ways that make true costs difficult to identify, causing most Americans to pay more for service than necessary.
The report's key finding is that in 92% of Q1 2026 scenarios, the lowest total cost of ownership was not the steepest advertised device discount. Shoppers who chose a 'free' phone over a comparable partial credit offer at the same carrier paid $1,184 more on average over 36 months due to premium plan requirements. This underscores the importance of looking beyond advertised prices to understand the full financial commitment.
Save On Wireless, built by the same team behind Navi, helps shoppers cut through carrier marketing slogans to find real savings. The platform calculates and displays the total cost of ownership for phone deals, including plan fees, term commitments, and hidden requirements, making it easier for consumers to compare options and find the true best value.
For more information, visit www.saveonwireless.com.
