REPLOID Group AG ("REPLOID") has consolidated its fertilizer business into a dedicated subsidiary, REPLOID REGREEN GmbH ("REGREEN"), based in Wels, Austria. The new company, led by Managing Director Andreas Steinbüchler, will focus on producing and marketing organic fertilizers derived from insect frass, a nutrient-rich by-product from REPLOID's ReFarmUnits that process organic residues using Black Soldier Fly larvae.
The market entry is scheduled for fall 2026, starting with fertilizer sticks for potted plants. A lawn fertilizer and an agricultural fertilizer for commercial farming will follow later that year. This move comes as Europe's fertilizer market faces structural challenges, including heavy reliance on imported mineral fertilizers, tightening regulations, and soil degradation. Organic fertilizers complement mineral ones by improving nutrient efficiency, building soil organic matter, and enhancing drought resilience, positioning REGREEN to meet growing demand for locally produced, circular solutions.
Andreas Steinbüchler, Managing Director of REGREEN, brings over 25 years of industry experience, including serving as Chief Commercial Officer of LAT Nitrogen GmbH, Europe's second-largest fertilizer producer, and as President of Fertilizers Europe from 2021 to 2023. "Europe imports fertilizer while its soils are being depleted. Neither is a viable option in the long run. With REGREEN, we are deliberately building what has been missing: a regionally produced organic fertilizer that makes soils more fertile over the long term," Steinbüchler stated.
Philip Pauer, CEO and Founder of REPLOID Group AG, emphasized the strategic importance of the fertilizer segment: "With REGREEN, we are giving our fertilizer business its own, effective structure and, in Andreas Steinbüchler, a leader with many years of industry experience. This underscores that the fertilizer segment is a strategic growth pillar for us, with enormous scaling potential."
REPLOID Group AG, founded in 2020 and headquartered in Wels, Austria, has been listed on the Vienna Stock Exchange's direct market plus segment since July 2025. The company employs over 190 people and offers an innovative system for industrial utilization of regional organic residues. Its ReFarmUnits enable decentralized upcycling, producing insect-based proteins and fats for animal feed and insect frass for organic fertilizers. For more information about REGREEN, visit www.regreen.co. The original press release is available at www.newmediawire.com.
