ORGANA International is set to participate in the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills expressed enthusiasm about introducing the ORGANA brand and its expanding wellness portfolio to buyers from various retail channels, including health, specialty, food, drug, and mass retail. The ECRM session provides a platform for scheduled meetings focused on product discovery and new retail opportunities.
Among the products ORGANA will highlight is its new ORGANA Mineral Shots, presented in a colorful point-of-purchase display designed to offer retailers a convenient way to merchandise the individual bottles. Mills emphasized the importance of ECRM for sitting down with buyers and demonstrating what makes ORGANA distinct. He noted that the company has spent decades building its brand and developing natural wellness products, and is eager to introduce both ORGANA and new concepts like Mineral Shots to retailers.
The Mineral Shots format extends ORGANA's long-standing focus on plant-derived mineral nutrition into a convenient individual serving. For retailers, the product is designed with point-of-purchase merchandising in mind. The individual bottles are packaged in a countertop display that provides high visibility while allowing consumers to easily discover the product. The packaging prominently identifies Mineral Shots as all-natural and caffeine-free, offering another option for consumers interested in convenient mineral nutrition without caffeine. Mills highlighted that the display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers.
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations. Its products include Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness formulations. The company's participation at ECRM comes as ORGANA continues to pursue broader U.S. distribution while building awareness of its products among consumers and retailers.
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. To learn more about the company's wellness philosophy, visit organa.net. Mills added that there is tremendous interest in natural wellness, and retailers are looking for products that can stand out and make sense within their stores. He expressed excitement about bringing the ORGANA story to ECRM and exploring future opportunities.
