When ORGANA International CEO Larry Mills attends the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, September 14-17, he won't be introducing a startup. Instead, he represents a company with a history dating back to 1997, offering a range of plant-derived minerals, liquid oxygen, herbal wellness products, and topical solutions. This depth of experience is central to ORGANA's strategy as it seeks to expand its U.S. retail footprint beyond its current online presence.
“We've been doing this for a long time,” Mills said. “We've learned by listening to our customers and evolving the ORGANA product line. ECRM gives us the chance to sit with retailers, share our story, and explore how we can serve their customers.”
ORGANA's portfolio includes products like Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and its newest Mineral Shots, which come in a vibrant point-of-purchase display designed for high-traffic retail areas. At ECRM, Mills plans to discuss not just individual products but the company's holistic approach to wellness, its nearly three decades of history, and how its offerings can complement a retailer's existing assortment.
“Every retailer is different,” Mills noted. “We're not assuming one product fits all. We aim to have meaningful conversations about where ORGANA can make sense for them.”
The retail wellness market has shifted dramatically since ORGANA's founding. Consumers now demand transparency in ingredient sourcing and product efficacy. ORGANA has responded by emphasizing education on topics like soil health, nutrient density, and the benefits of fulvic minerals. This educational focus is a key part of its pitch to retailers.
“Today's consumers ask questions,” Mills said. “They want to understand ingredients. We believe education and transparency are vital to building a trusted wellness brand.”
ORGANA's products are already available nationwide through Amazon and OneLavi, giving consumers immediate access. This existing online availability provides a foundation as the company explores new retail partnerships.
“ECRM is about what comes next for ORGANA,” Mills added. “We've built steadily, and we're excited to meet new retail partners and introduce our products to more consumers.”
For more on ORGANA's wellness philosophy, visit organa.net.
