Rich M. Smith Growth Studio has launched the Revenue Architecture Assessment, a four-week program designed for founder-led B2B companies seeking a clear, evidence-based understanding of their business performance and actionable growth strategies. The program, offered at a fixed price of under $15,000, aims to deliver boardroom-quality findings and a 90-day implementation plan in a fraction of the time and cost of traditional consulting engagements, which typically range from $25,000 to $75,000 and take over 12 weeks.
The Revenue Architecture Assessment follows a structured weekly schedule. In the first week, the process begins with interviews of executive stakeholders, surveys of internal staff, and a review of relevant materials and documents. The second week is dedicated to analysis, synthesizing and cross-referencing all gathered data. The third week involves compiling a comprehensive report, which includes an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and detailed strategic recommendations with a 90-day implementation roadmap. In the fourth week, founder Rich Smith presents the findings in a live two-hour session with the CEO and senior leadership team.
Rich Smith, who brings more than 30 years of C-suite marketing leadership, emphasized the program's value for founders. 'I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken,' said Smith. 'They don't have a growth problem. They need answers first, not a consultant or an agency.'
Smith's track record includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the U.S. at MBNA.
David Schneider, CEO of Cenlar FSB, noted Smith's impact: 'Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification.'
For more information, visit richmsmith.com.
