David A. McInnis, a pioneer in news marketing, has released News Marketing: The 28-Day System for AI Visibility Through Press Releases, a book designed to help businesses, marketers, and PR professionals adapt to the rise of AI-powered information discovery. As platforms such as ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, and Gemini increasingly shape how people find and consume online information, organizations face the challenge of ensuring their expertise, products, and services are visible within AI-generated answers.
The book introduces concepts like AI visibility, retrieval assets, entity authority, knowledge graphs, and schema markup. It outlines a repeatable 28-day publishing system to create structured, discoverable content that supports long-term visibility across traditional search engines and emerging AI retrieval systems. McInnis emphasizes that many organizations still use visibility strategies from an earlier internet era, and this book provides a framework to adapt.
Topics covered include how AI systems retrieve and evaluate information, the differences between AI training, grounding, and retrieval, the role of entity authority and knowledge graphs, schema markup and structured data best practices, and the 28-Day Rule for maintaining newsworthiness. The book is available in paperback and Kindle editions on Amazon.
Marketers and PR professionals can also gain free access to the AI ChunkTool, a companion web application that lets writers see their copy the way AI does. ChunkTool analyzes pasted text and maps where AI retrieval systems will slice it into chunks, comparing six chunking strategies side by side. It helps verify that key claims survive intact within a single chunk and checks for critical phrases severed at chunk boundaries. The tool is available at chunktool.newsmarketingbook.com.
To learn more about the book or download a complimentary digital edition, visit News Marketing Book - The Online Visibility Program for AI and SEO. The book is described as a working playbook for publishing one clear, well-structured release every 28 days, building a permanent, searchable footprint that buyers can find, and working effectively in both traditional search and AI-driven environments.
