Netherton Now Campaign Surpasses 2 Million Video Views, Raising Global Awareness for Rare Genetic Disease

Quoin Pharmaceuticals' Netherton Now awareness campaign has garnered nearly 2 million video views and over 24 million impressions, highlighting the urgent need for treatments for Netherton Syndrome, a rare and often fatal genetic disorder.

NY Metrowire Staff
Healthcare
Netherton Now Campaign Surpasses 2 Million Video Views, Raising Global Awareness for Rare Genetic Disease

In recognition of Rare Disease Day 2026, Quoin Pharmaceuticals Ltd. (NASDAQ: QNRX) announced that its NETHERTON NOW awareness campaign has reached nearly 2 million video views and more than 24 million impressions globally. Launched in February 2025, the campaign aims to amplify the voices of patients, caregivers, and clinicians affected by Netherton Syndrome, a rare genetic skin disorder with no approved treatment or cure.

Netherton Syndrome, caused by mutations in the SPINK5 gene, leads to excessive skin shedding, chronic inflammation, recurrent infections, and severe dehydration. The disease is life-threatening, particularly in infancy, with an estimated 10–20% of newborns not surviving. Those who survive often endure lifelong complications and significant quality-of-life burdens.

Denise Carter, Co-Founder and Chief Operating Officer of Quoin Pharmaceuticals, stated, “When we launched NETHERTON NOW at the beginning of Rare Disease Month last year, we hoped it would resonate, but the response has far surpassed anything we anticipated. Individuals who had previously lived in silence with their suffering now have a platform to share their stories, connect with one another, and help bring greater understanding of Netherton Syndrome to the broader medical and advocacy communities.”

In conjunction with Rare Disease Day, the campaign released a new video titled “If There Was a Cure,” featuring patients and families reflecting on what meaningful treatment progress would mean in their lives. The video is available at https://youtu.be/AIcGZQEumF0?si=5d226QrYKR3m-hHC.

Dr. Michael Myers, Co-Founder and Chief Executive Officer of Quoin Pharmaceuticals, emphasized the need for action beyond awareness: “Our responsibility extends beyond just creating visibility. It includes advancing rigorous clinical research, pursuing regulatory pathways with discipline, and working to ensure broad access to potential treatments.”

Quoin’s lead investigational candidate, QRX003, is currently being evaluated in late-stage pivotal clinical trials for Netherton Syndrome. The company remains committed to addressing the significant unmet medical needs of patients and families impacted by this devastating disease.

Rare Disease Day, observed annually on the last day of February, was established in 2008 by EURORDIS to raise awareness of rare conditions. For more information, visit www.rarediseaseday.org. To learn more about Netherton Syndrome and the NETHERTON NOW campaign, visit https://nethertonnow.com.

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