ZUG and ZURICH, SWITZERLAND - naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the naoo social media and commerce platform, announced today that its new product format, naoo Worlds, is showing strong early signals since its launch in July. Eight Worlds are already live, with six more agreed and scheduled to launch in the coming weeks.
The initial cohort of creators selected for naoo Worlds collectively commands a social media following of over 3 million people across their existing channels. This strategic selection ensures that the new format is immediately connected to substantial pre-existing communities, laying the groundwork for converting external social media reach into naoo's own ecosystem. According to the company, early user data supports this approach: since the launch of Worlds on the naoo Map in early July, weekly active users on the Map have grown by 59%, and average app session length has increased by approximately 10%.
These metrics are significant because they validate the core growth hypothesis behind naoo Worlds: that creator-driven communities, when thematically and geographically relevant, can drive engagement and create new points of connection for businesses. The format integrates creator content, communities, real-world places, and local businesses into a unified social media experience. Users can discover recommendations, content, places, and offers within a World, moving seamlessly between digital content and physical locations.
The rapid expansion of Worlds is facilitated by the company's influencer marketing platform, Kingfluencers, which naoo acquired in 2025. This acquisition allows naoo to identify and onboard suitable creators with existing communities for new Worlds, enabling a city-by-city rollout. The current expansion provides early operational evidence of the strategic rationale behind the Kingfluencers integration: existing creator reach and relationships are directly applicable to growing naoo's core product. This aligns with the rollout strategy previously outlined by the company.
The initial focus is on building high local density in Zurich, but the format is already expanding into other regions. Alongside planned Worlds in Basel and Bern, Gregs World in Lausanne marks the first World live in French-speaking Switzerland. Automatic translation of Worlds, posts, offers, polls, and games into each user's device language provides the technical foundation for a rollout that spans language regions.
With the first businesses and exclusive offers now live within Worlds, naoo is entering the next stage of development. The company is connecting three central assets: creators and their communities, the naoo platform, and businesses and offers from naoo Business. The goal is to convert existing social media reach into persistent communities within naoo and to connect these with local discovery, offers, and real-world activation. In doing so, Worlds is intended to contribute to user growth and engagement as well as the broader rollout of naoo Business.
Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, commented: "The first weeks of naoo Worlds have been strategically very encouraging for us. We're seeing demand from creators, rising usage, and the first businesses becoming part of these new communities. That's exactly what our growth thesis is built on: naoo should be a platform where creators and businesses can build persistent communities and translate digital attention into real-world interaction. With Kingfluencers, we also have a unique network to scale this model."
The early success of naoo Worlds underscores the potential of creator-led social commerce. By integrating Kingfluencers' expertise, naoo is positioned to leverage existing influencer relationships to drive platform growth. As the company continues to expand Worlds across cities and language regions, the model could serve as a blueprint for merging digital engagement with local business activation. For more information, visit the original press release at NewMediaWire.
