naoo AG, operator of an AI-powered social discovery, activation, and commerce platform, has unveiled naoo Sense 3, a completely rebuilt version of its AI-driven content feed. This new iteration marks a significant upgrade in how content is discovered, personalized, and surfaced across the naoo app, promising a more relevant and real-time user experience.
Unlike its predecessor, naoo Sense 3 reacts to each user in real time, ensuring that the feed displays fresh content every time it is opened. It adapts instantaneously to shifts in user behavior and interests, enabling new users to find relevant content from their very first session. This is a departure from the generic feed that many users previously encountered, as naoo Sense 3 aims to provide a personal and relevant feed tailored to individual preferences.
naoo Sense 3 is the first feed built end-to-end on naoo's matured AI organization and infrastructure. Since the launch of naoo Sense 2 in mid-2025, the AI team has developed a comprehensive stack of products and infrastructure, including GAIA (scalable data and AI infrastructure), ModelKnife (a machine-learning framework for automated model training and real-time serving), and METIS (a real-time experimentation layer). These foundational elements support user-facing features like semantic multilingual search (naoo Search), AI-driven video recommendations (naoo Loops), and semantic matching for connecting with relevant people and communities (People Matching).
A key differentiator of naoo Sense 3 is its ability to continuously improve through real-time experimentation. Using METIS, naoo can run multiple versions of the feed algorithm in parallel, measure their performance against real engagement signals, and deploy the most effective configurations. This ensures that the feed evolves over time rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: "naoo Sense 3 is a step-change in how our feed works - and the first feed we've built end-to-end on the AI foundation we've put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them."
The introduction of naoo Sense 3 holds strategic importance for naoo. A more relevant and personalized feed is a proven driver of user engagement and retention on leading social platforms. By applying this technology to its local-discovery model, naoo aims to strengthen its active user base and support sustained growth. The phased rollout of naoo Sense 3 is planned for August 2026.
naoo AG is headquartered in Zug, Switzerland, and is listed on the Dusseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329). The company is focused on shaping the future of creator-driven media and local engagement through its platform, which combines personalized content, gamification, and a points-based rewards system. For more information, visit NewMediaWire.
