ZUG and ZURICH, SWITZERLAND - naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, announces the successful launch of METIS, a real-time experimentation infrastructure designed to continuously optimize user experience, platform performance and monetization. Following the previously introduced GAIA data infrastructure and Modelknife machine learning framework, METIS represents the third core AI infrastructure initiative within the naoo ecosystem.
The launch of METIS follows the successful rollout of naoo Generation V at the end of March 2026. Since the introduction of the new platform architecture, naoo has observed a significant increase in user activity, with feed impressions approximately doubling. This development confirms the effectiveness of the underlying system and provides the basis for further optimization through real-time experimentation.
With METIS, naoo introduces a system that allows all elements of the application to be tested and improved in real time. This includes content ranking, user interface elements, engagement features and AI-driven personalization. By continuously measuring how users interact with the platform, naoo can rapidly identify which features create the most value and scale these improvements across the user base.
The system operates as an integrated layer within naoo’s technology stack, connecting real-time data ingestion, event tracking and performance measurement with a centralized experimentation environment. This enables naoo to validate product decisions based on measurable outcomes and to implement improvements at significantly higher speed compared to traditional development cycles.
For naoo, this represents a fundamental shift towards a data-driven operating model. Product development, AI optimization and monetization logic can now be continuously tested and refined based on real-world performance. This reduces reliance on assumptions and enables more efficient allocation of development resources towards features and models with proven impact.
David Liu, Lead Data Scientist and Head of AI at naoo AG, commented: “At scale, the ability to continuously test and compare different versions of every feature is what differentiates high-performing platforms. With METIS, we can systematically evaluate what works best and continuously apply those improvements across the entire platform.”
“The strong increase in impressions following the Generation V rollout demonstrates the effectiveness of our new platform, and METIS enables us to systematically scale these improvements,” says Thomas Wolfensberger, Founder and major shareholder of naoo AG.
The company expects METIS to contribute to further increases in user engagement, improved retention and more efficient monetization over time, supporting the long-term scalability and performance of the naoo platform.
For more information, view the original release on NewMediaWire.
