naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, has announced the launch of naoo Generation V, a fully rebuilt platform that integrates the previously communicated naoo business module directly into the app environment. This release marks a strategic milestone in creating a closed-loop ecosystem that bridges digital attention and physical point-of-sale interaction.
Generation V is built on a fundamentally renewed technological foundation, with both frontend and backend redesigned for scalability and future readiness. The platform features redesigned navigation, an improved user experience, and a modern enterprise-grade Java backend. The integrated naoo business module enables local activation formats within the ecosystem, following a dynamically scaling phased model to ensure rapid merchant integration while maintaining high-quality curated local content.
A major enhancement in Generation V is the upgraded map functionality, which improves how digital content connects with physical places and local relevance. The current app release preconfigures five cities: Zurich, Geneva, Berlin, London and New York City. Users will gradually discover curated local content on the map in these cities, including selected places, local relevance, and useful orientation.
In combination with the demand generation capabilities of Kingfluencers AG, naoo sees this platform release as an important basis for extending digital attention into measurable local activation. By the end of February 2026, naoo had reached approximately 160,000 cumulative downloads, providing an installed user base for this next stage of development.
“With Generation V, naoo has a product architecture that creates unique value through local incentives, measurable activation around physical places leading to new funnel extension opportunities between digital attention and real-world interaction. This significantly expands the strategic possibilities of the platform,” said Gregor Doser, Chief Commercial Officer and Managing Director of naoo AG.
The company expects the integrated merchant layer and new technological architecture to support scalable merchant monetisation across further markets over time. For more information, view the original release at https://www.newmediawire.com.
