At Expoagro 2026, the region's premier agribusiness exhibition, political scientist and journalist Nancy Clara led a transformative summit focused on the future of Argentina's non-traditional exports. Invited by the Argentine Rural Women's Group through cattle industry leader María Inés Macchi, Clara presented her strategic manual "Step by Step: How to Do Business with the USA" to a coalition of agribusiness leaders. The session highlighted the new commercial paradigm created by the landmark trade agreement between Argentina and the United States, emphasizing the vital role of women in professionalizing regional industries.
The summit, described by attendees as "enlightening and transformative," was organized by a coalition including Vanesa Padullés (CONINAGRO Córdoba), Ana Laura Sayago, Carolina Bruzzese, Chechu Giorgi, and María José De Lazzer. It served as a strategic platform to professionalize regional industries through elite technical consulting. The event underscored the importance of empowering female talent across the agricultural value chain, with leaders reaffirming that technical expertise is the definitive bridge to global competitiveness.
A key moment was an institutional meeting coordinated by Dr. Luis Farji of the National Senate, where Clara presented her work to Senator Patricia Bullrich. Bullrich, a pivotal figure in the current political landscape, received the manual with enthusiasm, stating, "Receiving this manual from Nancy Clara is essential at this exact moment. We are in an unprecedented stage of engagement with the United States. With the recent trade agreement, Step by Step becomes the definitive tool our entrepreneurs and producers need to turn export potential into a successful and lasting reality." Clara also engaged in dialogue with Guillermo Francos, analyzing logistics challenges and comparative advantages of Argentine business within the nation's economic restructuring.
The Rural Women's Network, dedicated to empowering and professionalizing female talent, played a central role. Leaders like María Inés Macchi participated actively, reinforcing the network's mission to democratize knowledge nationwide. Ana Laura Sayago highlighted, "Our mission is to democratize knowledge nationwide. We want every producer, from Santiago del Estero to Patagonia, to have a proven roadmap to reach American shelves." Vanesa Padullés added, "The specialized advisory we provide through our network is the differentiator between success and risk. At events like Expoagro, our goal is to scale our regional industries and reach even more women."
In her closing remarks, Clara expressed gratitude for the invitation and stated, "My goal is for Argentine talent to stop viewing the U.S. as a distant, unreachable market. This is the moment for regional industries; with methodology, resilience, and the right guidance, the quality of our products can successfully compete in any state across the Union." The manual "Step by Step: How to Do Business with the USA" has established itself as the definitive handbook for SMEs and professionals, offering a practical guide on regulations, business culture, and risk mitigation. The summit at Expoagro 2026 marked a significant step in bridging Argentine producers with U.S. markets, leveraging the recent trade agreement to foster economic growth and international competitiveness.
