BUENOS AIRES, ARGENTINA — Political scientist and journalist Nancy Clara presented her strategic manual "Step by Step: How to Do Business with the U.S." at the iconic Palacio Balcarce (COFA), drawing an elite audience of business, diplomatic, and military leaders. The event underscored the growing importance of international expansion for Argentine companies, offering a practical roadmap for sustainable entry into the U.S. market.
Supported by the Chamber of Industry and Commerce of La Matanza, the Center for American Studies (CEA), and leaders from the productive sector, the book positions itself as an essential technical tool for Argentine SMEs. Notable attendees included Brigadier (Falklands War Veteran) Gustavo Lema, President of COFA, and Lieutenant Colonel Ángel León, Vice President of COFA, who delivered opening remarks. The technical presentation was led by General Engineer Raúl Racana, author of "The Dominion of Minds," while economics journalist Claudio Negrete Williams conducted the overall presentation.
Among the distinguished guests were Dr. Luis María Savino (CEA), Francisco Lamanna (CIC La Matanza), Engineer Jorge Pereira de Olazábal, Dr. Inés Marcuzzi, Dr. Guillermo Rosas González (Spanish Chamber of Commerce), and Dr. Andrés Echevarría (American Club of Buenos Aires). Clara shared key strategies for navigating the North American market, emphasizing methodology and resilience.
A moving moment was the arrival of Clara's grandmother, Ana María Estrella, symbolizing immigrant perseverance. Clara remarked, "This manual is not only about technique; it is the systematization of 25 years of experience as a Hispanic businesswoman. Success in the U.S. requires methodology, but also the resilience I learned from my roots."
The evening, blessed by Father Lucio Ballester, concluded with remarks from Luis Savino and a piano performance by Federico Malvarez. The event was coordinated by Rodrigo Etchavarría and supported by premium brands such as "Un Tal… Vega" Wines from La Rioja, Bodegas Febrero Riojano, and sustainable export fashion designs by Alejandra Gougy and Patricia Rivas Orozco.
In the context of Argentina's economic restructuring, "Step by Step" stands as an indispensable technical manual for decision-makers seeking to mitigate risks and capitalize on Argentine entrepreneurs' comparative advantages in the North American market. The book is available at Librería Paidós (Av. Las Heras 3741, Recoleta), Librería Huemul (Av. Santa Fe 2237, CABA), Librería Biblos (Puán 378, Caballito), and globally on Amazon.com.
Nancy Clara, a leading figure in the Hispanic business community in the U.S., has resided in Florida for over two decades. She currently directs the American Club of Buenos Aires, after serving as director of the Argentine-American Chamber of Commerce, and now shares her experience through strategic consulting from Miami and Washington, D.C. Her book provides a practical roadmap for Argentine talent seeking to expand beyond their borders.
