MRH Switzerland AG, the hotel division of AEVIS VICTORIA SA, reported a 1.0% increase in consolidated revenue to CHF 104.9 million for the first half of 2026, even as the Swiss hotel market experienced a slight decline. The company's average room rate rose by 2.8% to CHF 651, and revenue per available room (RevPAR) increased by 3.2% to CHF 354, demonstrating the portfolio's resilience and qualitative outperformance.
According to provisional data from the Federal Statistical Office (FSO), the Swiss hotel industry recorded 16.2 million overnight stays between January and May 2026, a 0.3% decrease compared to the same period in 2025. The second estimate for June 2026 shows a 2.2% decline in overnight stays, including a 4.6% drop in foreign demand. Based on these figures, the Swiss hotel market is expected to post a decline of approximately 0.7% for the first half of 2026. Final June data will be published by the FSO on 4 August 2026.
In this less favorable environment, MRH's accommodation revenue grew to CHF 61.5 million from CHF 60.9 million in the prior year period, while food and beverage revenue increased to CHF 38.0 million from CHF 37.7 million. The occupancy rate remained virtually stable at 54.3% (H1 2025: 54.1%), indicating that the RevPAR improvement was driven primarily by higher average rates rather than increased occupancy. This reflects MRH's ability to create value through strategic property positioning, pricing discipline, and quality offerings.
The company maintained strong operating profitability, with its EBITDAR margin expected to remain largely stable compared to the historically high 26.1% recorded in the first half of 2025. The food and beverage margin improved to 16.6% from 15.1%, supported by effective control of administrative, energy, and operational expenses.
MRH is continuing its strategy focused on revenue quality, pricing discipline, and continuous improvement of each asset's operational performance, leveraging the synergy between AEVIS's hotel portfolio and the expertise of Michel Reybier Hospitality. The company enters the second half of 2026 with confidence, while remaining attentive to changes in international demand, geopolitical volatility, and general economic conditions.
MRH Switzerland AG operates eleven hotels under the Michel Reybier Hospitality brand in premium destinations including Zurich, Interlaken, Bern, Crans Montana, Zermatt, Davos, Flims, and London. The portfolio comprises 1,180 rooms and generated 367,819 overnight stays annually. The chain employs 1,153 staff members and is a wholly owned subsidiary of AEVIS VICTORIA SA.
For more information, media and investor relations are handled by Dynamics Group in Zurich, with Marion Schihin as contact. Further details about the company can be found at Michel Reybier Hospitality and AEVIS VICTORIA SA.
