When Monkee's of Fair Oaks Ranch opens its doors on August 20, 2026, it will bring a curated selection of national contemporary designers to the Texas Hill Country, a feat made possible by the collective buying power of its franchise network. Owner Kelli Hull, who is opening the store in the Lemon Creek Ranch development near Fair Oaks Ranch and Boerne, identified a gap in the local market: contemporary designer clothing without the 45-minute drive into San Antonio.
“Because we're a franchise, the buying power that the collective franchisees have is fairly significant,” Hull said. “It's amazing that someone like myself – my store's not even open yet – was able to walk into the Farm Rio showroom in Manhattan and buy for 2027. Without that buying power, none of this would be possible.” The Monkee's franchise, a North Carolina-based collective of locally owned women's boutiques, gives even a brand-new, single-location owner a seat at showrooms that would otherwise be out of reach for a 1,200-square-foot shop. Monkee's of Fair Oaks Ranch is store #8 in Texas and #70 nationwide.
The store's assortment is designed to have “something for everybody,” Hull said, anchored by household names like Paige denim and FRAME, which are known for their contemporary denim and ready-to-wear offerings. Aviator Nation, the brightly colored Malibu, California sweat-and-swimwear label, has high-school-age shoppers “over the moon,” while dresses and elevated pieces from names like Milly, Shoshanna, and Marie Oliver round out an assortment designed to take customers “from day to night.” Krewe, Oncept, perfectwhitetee, and Pistola provide a mix of accessories and apparel, joined by the artisanal craftsmanship of Texas jeweler Christina Greene.
“If you want to wear a basic top, a pair of denim and sneakers during the day, but then you have an event in the evening and you need to put on a cocktail dress, we're your one-stop shop to do all of that,” Hull said. Alongside the recognizable labels, the boutique will carry emerging designers at a wide range of price points, offering customers discoveries they might not find elsewhere. “You're probably going to come in for Paige, which is kind of a cult classic,” Hull said. “But I have a feeling you're going to discover other brands as well that you've never heard of – and I think you're going to love them just as much.”
Hull emphasized that the curation is backed by data, not just emotion. “In fashion, we get emotional about it – I have this feeling, and it's so beautiful, and I love it, and maybe the data doesn't support that,” she said. “To have a buyer say, 'That's good – let's tiptoe into the water on this brand, make some safe bets, and if everybody loves it, we can get more,' has been phenomenal. Otherwise we'd all have a tendency to go a little hog wild, because it's very hard to say no to a piece you love.”
Monkee's of Fair Oaks Ranch will hold its grand opening at 10 a.m. on Thursday, August 20, 2026. Customers can follow along on Instagram at @monkeesoffairoaks for the latest brands and arrivals, with additional updates on Facebook and TikTok. The store's website, monkeesoffairoaks.com, launches about 30 days ahead of opening, with online shopping planned for 2027.
