The manufactured housing industry, America's largest source of unsubsidized affordable housing, has long suffered from fragmentation. With nearly 100,000 new homes shipped annually at an average price of $115,600—less than one-third the cost of a site-built home—the sector is crucial for closing the affordability gap. Yet, buyers often struggle to find the necessary services: title, financing, transport, insurance, and community selection. This is where MHarketplace (mharketplace.com) steps in. Launched today, the platform provides a nationwide directory of manufactured home communities and a network of trusted service professionals, aiming to make the industry's ecosystem visible to those who need it most.
MHarketplace's founder, Jacob Campbell, brings years of insider experience, having worked with homeowners, manufacturers, retailers, and lenders. He notes, "The problem was never a lack of good people. The expertise exists everywhere in this industry. What's been missing is the connection." The platform is designed to bridge that gap by offering searchable community profiles, a services network, educational resources, and a marketplace for buying, selling, and renting manufactured homes. It rolls out state by state but aims for national coverage.
The platform's position is deliberately complementary to existing listings marketplaces. While those sites help find homes for sale, MHarketplace addresses everything around the transaction: pre-purchase education and post-purchase services. This holistic approach benefits both homeowners and businesses. As Campbell puts it, "Visibility isn't marketing—it's opportunity. Great businesses deserve to be found, and homeowners deserve to find them."
For homeowners, MHarketplace offers free access to browse communities, services, and educational content. For businesses, it provides the chance to claim and enhance their listings, gaining visibility to a targeted audience. With community occupancy near 95%, the demand for manufactured housing is high, and the need for reliable service providers is acute. MHarketplace aims to fill this void, making affordable homeownership more attainable and less stressful.
The launch of MHarketplace comes at a time when affordable housing is a pressing national concern. By connecting all stakeholders in one place, the platform not only simplifies the process for buyers but also supports the myriad small businesses that serve them. In doing so, it strengthens the entire industry, helping to change public perception and encourage more families to consider manufactured homes as a viable, high-quality housing option.
