The Honorable Mark L. Madrid, former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, LLC, has announced a strategic partnership with Latinhub TV, marking a significant step in leveraging artificial intelligence and media to drive entrepreneurial growth. The collaboration positions Madrid as Latinhub's Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI media portfolio into the partnership's global expansion.
"Visibility is valuable. Enterprise is transformational," Madrid said. "This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale." The announcement, made during an Austin event, also featured the launch of Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!'.
A centerpiece of the Austin premiere was the world premiere of "Markitos For the People," Madrid's AI-powered digital twin, produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format built for media expansion and brand activation. It debuted on Latinhub TV, a new AI media company that also launched on Saturday.
"Markitos is a sample of the microdrama production we can do with artificial intelligence," said Eduardo Velasco, CEO of Latinhub TV. "The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
The partnership's implications extend beyond media production. By combining Madrid's expertise in enterprise AI adoption and small business advocacy with Latinhub TV's multi-platform reach—including Roku & OTT, in-store DOOH, web, mobile, and social, as well as Bodegas TV, its NYC-branded point-of-sale network—the alliance aims to monetize content across every screen the Hispanic audience touches. This approach could redefine how entrepreneurial content is created, distributed, and converted into economic opportunity.
Following the Austin launch, the initiative begins a three-city run continuing September 13 in Las Vegas and culminating in Washington, D.C. Madrid, as Economic Architect for America's Next 250, works to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary, focusing on Human Capability, Technological Adoption, Economic Prosperity, and Global Reach. The tour underscores the partnership's role in shaping a forward-looking economic narrative that integrates AI, media, and entrepreneurship.
For more information, visit latinhub.tv and bodegas.tv. Madrid's books, 'The AI Transformation' and 'DISCIPLINE', are available for secure purchase.
