LOOMIS, a leading healthcare marketing agency, has launched a new advertising campaign for its long-time client Texas Oncology. The campaign, titled "All Behind You," is based on commissioned research into what patients seek from a cancer care provider. The findings revealed that patients desire a compassionate provider they can trust, one that also leads in innovation, advanced treatment, and clinical expertise. These insights directly informed the creative direction of the campaign.
According to the release, four creative concepts were developed and tested, with "All Behind You" emerging as the strongest platform. It balances Texas Oncology’s medical expertise and innovation with personal connection and empathy. The campaign follows five patients through their journeys, depicting key moments from diagnosis through interactions with their care teams, culminating as each completes treatment and returns to the lifestyle passions that matter most, supported by the care team behind them.
The work introduces a new look for Texas Oncology, including an updated logo, color palette, and messaging. It is launching across a diverse media mix that includes digital, broadcast, print, social, and other channels. Still photography for the campaign was captured by Austin-based photographer Inti St. Clair, helping bring the emotional narrative of patients and care teams to life.
By focusing on the journeys of cancer patients and the compassionate teams that support them, the campaign aims to inspire hope and resilience. With a refreshed identity and a commitment to innovative treatment options, Texas Oncology is well-positioned to continue making a positive impact on the lives of individuals facing cancer throughout Texas. The collaboration between Loomis and Texas Oncology exemplifies the importance of effective healthcare marketing in promoting awareness and access to vital resources for patients and their families.
LOOMIS describes itself as the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. For more about challenger branding, advertising and marketing, visit their healthcare page.
