As the Baby Boomer generation ages, the demand for personalized home care is surging, yet traditional agency models often fall short with rigid minimums and high costs. Enter LoLo Care, a new home care marketplace launching in North Carolina’s Triangle Region (Raleigh, Durham, and Chapel Hill) that aims to give families more control and flexibility in non-medical home care services.
LoLo Care’s platform connects families directly with independent caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike conventional agencies that require contracts and minimum hours, LoLo Care allows bookings starting at just one hour, with a transparent hourly rate of $30—$27 of which goes directly to the caregiver, ensuring fair compensation.
“LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO of LoLo Care. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
The platform features detailed caregiver profiles that display identity verification, background-check status, experience, ratings, and services offered. While same-day service isn’t guaranteed, most assistance can be arranged within a few hours. LoLo Care already has over 300 caregivers on the platform, ready to serve thousands of families.
To ease the burden on adult children who often act as care coordinators, LoLo Care includes a central family coordination hub. This allows family members to invite relatives, share calendars, and review caregiver-submitted visit notes. Whether siblings live nearby or across the country, the system provides shared visibility after every visit, shifting the role from full-time manager to informed family member.
This launch is the first step in LoLo Care’s nationwide expansion, with the service initially available exclusively in Wake County, including Raleigh and surrounding areas. By eliminating agency constraints and offering a user-friendly digital experience, LoLo Care is poised to redefine home care coordination.
The company’s mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work. This marketplace model addresses a structural supply gap in the home care industry. By 2030, all Baby Boomers will be 65 or older, significantly increasing the caregiving burden. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. At the same time, families have become geographically distant, making care coordination an isolating task.
Traditional agency models often rely on manual coordination and high overhead, leading to waitlists, missed visits, and high margins. LoLo Care offers a more affordable alternative with tech-enabled coordination infrastructure to bridge this gap. For more information or to book care, visit https://carelolo.com.
