In a strategic move to safeguard its premium content library, Lionsgate Play Asia has selected NAGRA Multi-DRM, a core solution within the NAGRA Venturi ecosystem, to protect its OTT platform. The announcement, made jointly by NAGRAVISION and Lionsgate Play, underscores the growing importance of robust content security in India's fiercely competitive streaming market.
Lionsgate Play, which has carved a niche with a mix of premium Hollywood titles and acclaimed global and regional stories, has built a loyal subscriber base. To protect this growing library, the platform will leverage NAGRA Multi-DRM to deliver studio-grade content protection across its service. This solution is designed to reduce exposure to illegal distribution, simplify compliance with studio requirements, and accelerate subscriber growth. Moreover, the broader NAGRA Venturi ecosystem offers a scalable path to integrate additional security technologies, enabling a unified, intelligence-led approach to identify, prioritize, and respond to emerging piracy threats.
Rohit Jain, Founder at Lionsgate Play Asia, emphasized the importance of this partnership: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience."
India is a dynamic market for content security, with increasingly sophisticated piracy operations threatening premium content, subscriber revenue, and platform growth. NAGRA Multi-DRM is proven to deliver security that protects revenue and enables growth through scalable protection across devices and platforms. For Lionsgate Play, it will help identify and mitigate illegal distribution earlier in the value chain while strengthening control over content usage across devices and networks. This approach aims to protect brand value, preserve audience trust, and inform more strategic security decisions.
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, commented: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships, and support long-term growth. This partnership also underscores NAGRAVISION's continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into a value driver, not just a line of defense."
The collaboration highlights the critical role of advanced security solutions in sustaining growth in the streaming industry. As piracy tactics evolve, the integration of multi-layered security measures becomes essential for platforms aiming to maintain subscriber trust and revenue streams. NAGRAVISION will showcase its solutions at the IBC show in Amsterdam, from September 11-14, 2026, at booth 1.C81.
