Solmart Media LLC announced today that legendary radio personality Osvaldo Vega has joined its station La Nueva Zeta 910 AM – 102.1 FM, bringing his popular morning show Alegre Despertar to the airwaves. The show airs Mondays through Fridays from 6:00 AM to 11:00 AM, targeting the key Latino demographic markets of Tampa, Orlando, Lakeland, and the I-4 corridor.
“We are proud to welcome Osvaldo Vega into our radio family. His humor, wit, and deep understanding of our market positions him as a true pioneer whose talent enhances our listeners’ radio experience,” said Tomás Martínez, CEO of Solmart Media.
Known for decades as one of the most astute, comedic and playful personalities on U.S. Spanish-language airwaves, Osvaldo Vega is already winning over new listeners with his signature style—authentic, dynamic, and entertaining. His show Alegre Despertar aims to uplift and inspire the audience through music and humor.
“Radio is my home, my soul, and my heart. The purpose of Alegre Despertar is to uplift and inspire our audience to find the beauty in life and to enjoy it through the power of music and humor,” emphasized the celebrated broadcaster.
Listeners can discover new urban and tropical genres and take a trip down memory lane with classics that have captivated generations. The show promises to rock your world with a morning party atmosphere.
Solmart Media LLC is an independently owned media company based in Southwest Florida, founded by seasoned radio executive Tomás Martínez and his wife, recognized international Spanish language broadcast journalist and television anchor, Mercedes Soler. For more information, visit www.solmartmedia.com.
