The 9th annual LATINAFest, the nation's largest outdoor festival celebrating Latinas in the U.S., returns on Sunday, June 7, 2026, at Jesse Brewer Park in Exposition Park. This year's theme, 'UNSTOPPABLE,' reflects the undeniable growth, influence, and economic power of Latinas across the United States. According to the festival's organizers, the event serves as a powerful prelude to Los Angeles's international spotlight during FIFA, happening just one week later.
LATINAFest is rooted in the belief that 'Culture Is the New Currency,' emphasizing that marketing to Latinas is a sound business strategy, not just a diversity initiative. Co-founder Bel Hernandez Castillo stated, 'Latinas are not a trend—we are the future of growth.' The festival highlights that from 2010 to 2022, the Latina population grew by 5.6 million—the largest numeric increase of any major female demographic group. Today, Latinas represent over 22.2 million women, making up 17% of all adult women in the U.S. as of 2024, and are the fastest-growing major female ethnic group.
The festival will feature over 100 exhibitors and vendors, showcasing Latina-owned businesses that are fueling economic growth nationwide. According to Forbes, Latina founders are starting businesses at faster rates than any other demographic group in the U.S. Co-founder Naibe Reynoso emphasized, 'LATINAFest is more than a festival—it's a movement. We are creating a space where culture, commerce, and community come together to celebrate the power and impact of Latinas.'
Key highlights of the 2026 festival include a keynote speech by celebrity event planner Loriann Serna, founder of Wife of the Party, who has worked with Hollywood's biggest names and major brands. The opening ceremony will feature acclaimed choreographer Stephanie Stevens, recently featured in Bad Bunny's halftime show, alongside youth soccer teams. An author's panel will include award-winning novelist Reyna Grande, presenting her latest work Migrant Heart, and Julissa Arce, author of My (Underground) American Dream. Additionally, a panel titled 'Breaking the Silence' will address long-held secrets and untold stories within the community.
Other attractions include live selling experiences powered by Viva Shop, morning Mayan yoga and wellness programming with sound baths and 'limpia' rituals, art installations, musical performances, tequila and mezcal tastings at a cocktail garden, salsa dance lessons, and cultural experiences for the entire family.
LATINAFest has seen growing impact, with over 4,000 guests in 2025, and anticipates even greater growth in 2026. The festival is supported by sponsors including Angel City FC, Square, AARP, El Clasificado, LATINATION, Hispanic Coalition of Small Businesses, NAFTA Distributors, Empowered With Gina, Rancho La Gloria, Amigas on Tour, Sazon Grip, and Melrose Bouquets. Community partners include NLBWA-LA and other organizations dedicated to empowering Latina entrepreneurs and families.
Two lead-up events will build momentum: Taste of LATINAFest on May 16, 2026, in partnership with METRO, celebrating the opening of the D Line station at Wilshire Blvd. & Fairfax; and the LATINAFest 5K Fun Run on May 30, 2026, sponsored by Angel City, promoting wellness and community.
