KissFromItaly, a boutique travel operator based in Boston with offices in Florence, Italy, announced today the expansion of its maritime fleet on the Amalfi Coast, adding a 42-foot custom cruiser and a 52-foot luxury motor yacht for the 2026 season. This move brings the company's total fleet to over 30 vessels, reinforcing its commitment to personalized, human-led travel experiences in an era increasingly dominated by AI and automated booking platforms.
The new vessels are part of a tiered service structure that includes Traditional, Comfort, Sport, and Luxury lines, allowing the company to cater to diverse traveler needs, from romantic getaways to family excursions. According to Andrea Barsotti, founder of KissFromItaly, the expansion is a deliberate response to what he calls the "cold" AI travel trend. "In a travel world increasingly dominated by preconfigured AI services, the desire for human touch and deep personalization is becoming more important than ever," Barsotti said. "The emotional understanding of a client's needs is at the core of our service—it is something ChatGPT or any other AI simply cannot match."
KissFromItaly leverages over 20 years of local expertise to offer services that algorithms cannot replicate, such as coordinating surprise flower arrangements for proposals, hiring professional onboard photographers, stocking specific wine vintages, or securing reservations at exclusive seaside restaurants. The company also emphasizes matching families with patient, child-friendly skippers and providing discreet captains for honeymooners. "We don't just provide a boat; we provide the soul of an Italian summer, curated specifically for your story," Barsotti added.
The company's fleet expansion comes with a track record of reliability, including hundreds of positive reviews and a consistent Badge of Excellence on TripAdvisor and Viator. For travel advisors, KissFromItaly positions itself as a "one-stop-shop" with a 24/7 on-the-ground team handling itinerary details. The company offers private boat tours departing from major hubs such as Naples, Sorrento, Positano, and Amalfi, providing access to destinations including the Amalfi Coast, Capri, Ischia, and Procida.
KissFromItaly, owned by Blue Travel LLC and founded in 2010, specializes in luxury, tailor-made journeys across Italy. The company has been referenced by international media outlets, including the BBC, and collaborates with platforms such as Viator, Expedia, and Airbnb Luxe. With this expansion, KissFromItaly aims to defy the trend toward automated travel, insisting that luxury remains inherently personal.
