KeyCrew Media, an expert-first real estate media company, has partnered with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce dedicated coverage of the western Finger Lakes waterfront market. The collaboration will feature Sharman, a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, as an expert voice across KeyCrew’s editorial network, deepening the company’s coverage of lakefront and lake-access residential markets in Western New York.
Through this partnership, KeyCrew’s editorial team will work with Sharman to develop thought leadership and market insights on western Finger Lakes waterfront property and Greater Rochester relocation demand. These insights will be published across KeyCrew Media’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of specialized knowledge in waterfront markets. “Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does.”
Sharman leads The Sharman Team alongside his father, who has been licensed in the region for five decades. Over the past twelve months, Sharman has represented roughly 70 transaction sides, split closely between buyers and sellers. This dual perspective has shaped a practice focused on technical details that differentiate waterfront properties: usable frontage, water depth, lot orientation, dock condition, and shared-access arrangements.
Sharman’s background includes a master’s degree in psychology, work as an Accredited Financial Counselor, and 15 years as a senior public affairs officer for the military. In 2026, he was named RateMyAgent Agent of the Year for both Livingston County and Conesus Lake, and a Top 10 Agent in New York State.
“Lake buyers are usually trying to answer two questions at once: ‘Is this property truly worth it?’ and ‘Can I picture my life here?’ Lake sellers have a different concern: ‘Will the person representing my home understand what makes it special and know how to translate that into value?’ These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent,” Sharman said.
Coverage is already underway. KeyCrew’s first articles with Sharman examine how waterfront value is calculated on the western Finger Lakes, why proximity to Rochester drives second-home demand on Conesus, and the diligence required for shared-access purchases. Upcoming topics include pricing and preparing lake listings, the luxury lakefront segment, and a relocation guide for buyers entering the region.
Sharman’s expertise spans Conesus Lake and western Finger Lakes waterfront valuation, lakefront versus deeded access value gaps, shared access and dock rights, second-home and short-term rental investment, and Greater Rochester relocation demand.
For more information, visit KeyCrew Media or The Sharman Team.
