In a move that underscores the growing importance of expert-driven journalism in the real estate sector, KeyCrew Media has announced a strategic partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated market coverage of Hawaii's hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity. This collaboration aims to provide investors and operators with valuable insights from a seasoned professional who has been active in the Hawaii market for four decades.
Bratton, who has advised buyers and sellers across all Hawaii asset classes since 1985, will lend his expertise to KeyCrew's editorial network, which includes properties like KeyCrew Journal, NextAsset News, and Property Innovation Journal. The partnership will see the co-production of thought leadership articles and market insights, published across KeyCrew's portfolio and distributed through its syndication partners, portals, and AI platforms. This will significantly expand the reach of Bratton's market observations to a broader audience.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of this partnership: “We’re delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does.”
The Bratton Team, led by Bratton and partner Mike Perkins, has a comprehensive approach to commercial real estate, handling transactions across hotels, resorts, multifamily, retail, office, industrial, and development land. They position themselves as relationship partners throughout the ownership cycle, serving legacy landowning families and mainland capital looking to enter Hawaii's unique market. Recently, the team has expanded into debt and equity placement, exemplified by the sale of a Kona hotel and the placement of a first mortgage with 40 competing lenders.
Bratton expressed enthusiasm about the partnership: “Since 1985 we’ve sold hotels, shopping centers, apartments and office buildings in this market. Partnering with KeyCrew Media is a chance to share what we’ve learned with the investors and owners looking at Hawaii.”
The initial articles from this collaboration will examine who is transacting on Hawaii hotels today, the outlook for the state's hotel market in 2026, and how hospitality debt and equity is being sourced. Future topics will include multifamily and income-producing assets, as well as a guide for mainland investors interested in Hawaii.
This partnership comes at a time when Hawaii's commercial real estate market is attracting significant attention from investors seeking stable, income-producing properties. With its unique characteristics such as ground leases, union operations, and a supply-constrained market, having expert local knowledge is crucial. KeyCrew Media, which reaches over 40,000 professionals and syndicates content to more than 300 publications and platforms, is well-positioned to disseminate Bratton's insights widely.
The collaboration highlights a trend in media where expert sources are increasingly valued for their on-the-ground experience, providing credible and actionable information to a specialized audience. For more information about The Bratton Team, visit thebrattonteam.com. KeyCrew Media's website can be accessed at keycrew.co.
