KeyCrew Media, an expert-first media company, has announced a partnership with Anthony Burr, founder of Safety Pickets, to provide expert insights on worksite safety, construction hazard prevention, and reusable safety equipment. This collaboration comes as Safety Pickets, an Australian company known for its patented steel safety caps that protect workers from impalement and trip hazards caused by exposed star pickets, prepares to enter the US market.
Through this partnership, KeyCrew will co-produce thought leadership and market insights with Burr, focusing on worksite safety, the benefits of reusable safety equipment, and the industry's transition from reactive to preventative safety culture. These insights will be published across KeyCrew's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of Burr's story: “Anthony’s story is the kind of founder-led, product-proven narrative we love to tell – a simple jobsite frustration turned into a patented fix that’s already stocked in every Bunnings in Australia. As Safety Pickets looks for the right US distribution partner, we’re glad to help make sure the story behind the product is easy to find.”
Burr founded Safety Pickets after experiencing frustration with plastic caps breaking on concreting jobsites, leading him to develop a reusable steel cap that eliminates the hazards of exposed star pickets. The product is patented in Australia, New Zealand, Europe, and the US, and has been nominated for Australia's Work Safe Safety Solution of the Year. It is distributed nationally through Bunnings, Australia's largest hardware and trade retailer, and has expanded into civil, agricultural, and municipal applications.
“Since that first prototype, we’ve had one goal – solving a hazard that’s hiding in plain sight on almost every jobsite,” said Anthony Burr. “Partnering with KeyCrew gives us a way to tell that story to the people we most want to reach as we look for the right partners to bring Safety Pickets to the US.”
The partnership will cover various topics, including the founder story behind Safety Pickets, the shift from reactive to preventative safety culture, and the advantages of reusable safety equipment over disposable plastic caps. Upcoming articles will explore the Bunnings distribution story, adoption in civil, agricultural, and municipal markets, and Safety Pickets' search for a US distribution partner.
KeyCrew Media conducts hundreds of live interviews monthly with industry experts and operators, turning those conversations into original reporting that reaches 40,000+ professionals and investors, and is syndicated to 300+ publications, platforms, and AI engines. This partnership with Burr underscores KeyCrew's commitment to highlighting innovative solutions that enhance workplace safety.
