Los Defensores, the first nationwide brand dedicated to connecting the Hispanic community with experienced attorneys, announced a partnership with boxing champion Julio César Chávez for a 2026 creative campaign. The collaboration highlights the brand's commitment to standing with Latino families during critical legal moments, particularly after accidents.
Rooted in the platform “Fighting for Latinos” and “Fighting for What’s Right,” the partnership aligns Chávez's legacy of resilience with Los Defensores' mission to provide trusted legal support. For over 40 years, Los Defensores has positioned itself as “Your Legal Family When You Need It,” offering services in both Spanish and English, with free initial consultations and attorney connections within 10 minutes.
“Julio César Chávez is more than a champion—he represents resilience, pride, and the relentless spirit of our community,” said Miriam Serrano, Vice President of Marketing & Community Relations at Los Defensores. “At Los Defensores, your community’s legal family, this partnership is about more than awareness or getting legal help after an accident. It’s about showing our community that they have someone in their corner.”
Chávez, widely regarded as one of the greatest boxers, remains a symbol of perseverance and cultural pride. “I’ve spent my life fighting for my family, my fans, and my community,” said Chávez. “That’s why this partnership means so much to me. Los Defensores fights for our community when it matters most.”
The 2026 campaign will feature Chávez across TV, radio, digital, social, and community channels, expanding know-your-rights education and safety initiatives. Bilingual outreach ensures culturally fluent access to legal resources. Since 1984, Los Defensores has built a network of over 200 independent attorneys specializing in personal injury, workplace accidents, and employment law.
This partnership underscores the importance of having a trusted legal ally in moments of crisis, reinforcing Los Defensores' role as a community advocate. For more information, visit Los Defensores.
