JoySauce TV, the streaming network dedicated to American Asian stories and Asian pop culture, has officially launched on Roku Channel as of June 30, 2026. This move grants the network access to more than 100 million households, making it the first AAPI-focused channel on Roku. The launch follows recent expansions on Amazon Prime Video and Plex, positioning JoySauce as the most widely distributed TV network for AAPI content.
Founded by tech entrepreneur Jonathan Sposato, JoySauce was created to fill a gap in media representation for American Asians. The network offers a diverse library of original and acquired programming, including scripted comedy, feature films, reality shows, documentaries, music, and stand-up comedy. Notable shows include JoySauce Late Night, the first AAPI late-night talk show, and Jokes with JoySauce, an all-AAPI standup comedy series currently considered for an Emmy in the Short Form Comedy category. Other highlights include Team Tan, following professional race car driver Samantha Tan, and live cultural moments such as award shows and concerts.
The expansion comes as Asian culture gains unprecedented influence in mainstream entertainment. Sposato emphasized that JoySauce aims to provide a bigger stage for American Asians, fostering a sense of pride and joy. He expressed gratitude to distribution partners Cineverse and Roku for their support. Chief Creative Officer Narumi Inatsugu noted that the next chapter is about ownership of stories and platforms, not just representation. COO/CFO Brandon Ferguson added that building a lasting media company requires creating an ecosystem where creators and communities can thrive.
JoySauce TV is available for free on Roku, Amazon Prime Video, Plex, YouTube, JoySauce.TV, and mobile apps. The company plans further programming announcements and platform expansions throughout 2026. This launch marks a pivotal step in bringing authentic AAPI stories to a broad audience, reflecting the growing demand for diverse content.
