MONROE, OR — Lainey Morse, the entrepreneur who launched the global Goat Yoga phenomenon in 2016, has unveiled a new venture: 'Buy the Goats a Bouquet,' a $25 service that combines flower dedications with goat feeding videos. The idea emerged from a county requirement that Morse's No Regrets Farm generate at least $10,000 in annual agricultural product sales to legally operate her goat-related activities.
Morse, who previously told county officials she was 'farming happiness,' found that blooms grown without pesticides on her organic permaculture farm were often imperfect—bug-kissed and not marketable to florists. Rather than waste them, she began offering customers the chance to dedicate a bouquet to a loved one for any occasion. Morse arranges the chemical-free flowers, reads the dedication aloud to the goats on camera, and films them enthusiastically devouring the bouquet. The personalized videos are then posted to the farm's social media platforms, where Morse has amassed nearly 178,000 followers across Facebook, Instagram, YouTube, and TikTok.
According to Morse, orders have poured in for birthdays, belated celebrations, memorials, cancer fighters, and even a 'Breakup Bouquet.' The service launched in June 2026 and quickly gained traction. 'Our flowers aren't perfect, but the goats think they're absolutely wonderful,' Morse said. 'And now so does everyone else.'
This is not Morse's first unconventional success. In 2016, she sent photos of her first goat yoga class to Modern Farmer magazine, prompting coverage from The New York Times, The Wall Street Journal, People Magazine, CNN, and the BBC. Goat Yoga subsequently became a multi-million dollar industry with hundreds of locations worldwide.
Now, a decade later, Morse has turned three problems—imperfect flowers, a county sales requirement, and the need for compelling content—into a single, heartwarming solution. 'Buy the Goats a Bouquet' is available via the No Regrets Farm website, with videos posted regularly on social media. Morse operates the sanctuary with her husband, Sean Scorvo, in Monroe, Oregon, continuing to find joy in unexpected places.
