InPlay Global, the market for live sports performance, and tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced a strategic partnership to develop equity instruments tied to sports team performance. The collaboration aims to create a new asset class by combining InPlay's market model with tZERO's regulated digital securities infrastructure.
InPlay is developing Sports Performance Securities™, equity instruments whose value is linked to team performance. According to Edwin Johnson, Founder and Chief Executive Officer of InPlay Global, "Sportsbooks allow users to wager on outcomes. Prediction markets allow users to trade probabilities. Yet no equity market exists for sports performance itself. We're changing that." The partnership seeks to bring a new category of market participation to sports fans, investors, traders, and institutions.
Alan Konevsky, Chairman and Chief Executive Officer of tZERO, stated, "Tokenization, coupled with the right market structure, transforms real-world rights, interests, and economic activity into investable assets. The most impactful innovations often emerge when entirely new categories become accessible through market infrastructure. Sports performance represents a compelling and largely untapped frontier."
As part of its rollout, InPlay is preparing to launch the InPlay Trading Challenge™, a free-to-enter national competition aligned with the 2026 professional and college football seasons. Featuring cash prizes and participants from more than 15 universities, the competition aims to introduce students and sports fans to sports markets, trading concepts, and financial literacy through active participation.
InPlay Global is developing Sports Performance Securities by combining sports, finance, and technology, allowing users to analyze, value, and trade team performance through market-based engagement rather than wagering on discrete outcomes. tZERO provides an innovative liquidity platform for private companies and assets through its broker-dealer subsidiaries, offering institutional-grade solutions for issuers looking to digitize their capital table via blockchain technology.
For more information about InPlay Global, visit inplayglobal.com. For more information about tZERO, visit their website.
