ICON Smile Studios, a Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, representing the organization's most significant expansion to date. The new facilities, located at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, consolidate the group's specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—along with oral and maxillofacial surgery and sedation dentistry under a single roof. This integrated model allows patients of all ages to receive coordinated, specialist-level care without being referred across multiple offices, reflecting a broader shift in dentistry toward multidisciplinary practices aimed at improving patient experience and clinical outcomes.
Dr. Yugal Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios, emphasized the vision behind the expansion: "For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit."
The organization's roots trace back to 1960, when Fulton Orthodontics opened as one of Hampton Roads' pioneering orthodontic practices, followed a decade later by Albinder Orthodontics. Both practices, along with Virginia Beach Orthodontics, have become part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding the practice in 2010. Dr. Behl's credentials include a dental degree, advanced postdoctoral training at Boston University, a Doctor of Science in Oral Biology, and specialty certification in orthodontics. He is a Diamond Invisalign provider and completed an Executive MBA at William & Mary's Raymond A. Mason School of Business in 2026.
Dr. Monika Madan, co-founder of ICON Smile Studios and a periodontist and implant specialist, highlighted the benefits of the collaborative approach: "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for."
The Virginia Beach and Norfolk openings kick off a multi-year expansion plan, with a Hampton location planned for 2027 and Williamsburg for 2028. "The next 60 years are about honoring the past while investing in the future," said Dr. Behl. "That means developing exceptional leaders, advancing specialty dentistry, and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us."
ICON Smile Studios operates locations across Virginia Beach, Chesapeake, Suffolk, Hampton, Yorktown, and now Norfolk. More information is available at iconsmilestudios.com.
