LV Luxury has announced the opening of a new Hublot Boutique at The Palazzo, part of The Venetian Resort Las Vegas. The boutique, located between The Palazzo registration area and the casino floor, offers collectors and visitors a dedicated destination to discover the Swiss watchmaker's innovative timepieces. The opening marks a new chapter in the partnership between Hublot and LV Luxury, and signals the growing importance of Las Vegas as a global hub for luxury watch retail.
For Hublot, the boutique represents more than just another retail location. It places the brand directly in the path of high-spending tourists and international collectors who visit the Las Vegas Strip each year. The Palazzo, with its steady flow of visitors from around the world, provides a prime opportunity for Hublot to showcase its unconventional approach to watchmaking. The boutique is designed to embody Hublot's bold and contemporary identity, reflecting the brand's pioneering use of materials, design and craftsmanship. This alignment is critical as luxury watch brands compete for visibility in a crowded market where experiential retail increasingly drives purchasing decisions.
LV Luxury, a family-owned luxury timepiece retailer with deep roots in Las Vegas, brings its reputation for personalized service to the new space. Guests can explore a curated selection of Hublot timepieces while receiving the highly personalized attention for which LV Luxury is known. The boutique merges Hublot's unconventional spirit with LV Luxury's commitment to creating exceptional experiences for collectors from Las Vegas and around the world.
"We are honored to welcome Hublot to the LV Luxury family and to introduce this exceptional boutique at The Palazzo," said Ezra Bekhor, CEO of LV Luxury. "Hublot's passion for innovation and its ability to challenge traditional ideas of watchmaking make the brand an exciting addition to our portfolio. We look forward to sharing its extraordinary timepieces and compelling story with our clients."
Alan Bekhor, President and COO of LV Luxury, added: "The Palazzo provides an ideal setting for Hublot—a global destination where bold design, luxury and hospitality come together. This boutique represents our shared commitment to providing an elevated and highly personalized experience for every guest who walks through its doors."
The implications of this opening extend beyond a single store. For LV Luxury, adding Hublot to its portfolio strengthens its position as a leading retailer of distinguished watchmaking maisons on the Las Vegas Strip. For Hublot, the boutique offers a direct channel to engage with American and international clients in a city that has become synonymous with luxury and entertainment. As the watch industry continues to emphasize direct-to-consumer experiences, this partnership underscores the value of physical retail in building brand loyalty and telling a brand's story. The Hublot Boutique at The Palazzo is now open. Clients, collectors and watch enthusiasts are invited to save the date for the official grand opening celebration on October 16, 2026. Additional event and attendance details will be announced separately. Those interested can learn more about LV Luxury and Hublot.
