HPA Talent, a leading global talent agency in sports, creators, and entertainment, announced the signing of Jasmijn Janssen, the reigning World Freestyle Soccer Champion, to an exclusive North America representation deal. The agreement, announced on January 30, 2026, underscores HPA Talent's strategy to secure elite soccer talent for the upcoming World Cup and Olympic cycles.
Janssen is widely recognized as one of the most technically gifted and creatively dynamic freestylers globally, having risen to the top through elite competition results and international performances. Her blend of precision, athleticism, and artistic expression has made her a standout in live events and branded activations. Under the deal, HPA Talent will represent Janssen across North America, focusing on brand partnerships, appearances, live events, and World Cup–cycle activations.
"Jasmijn is exactly the type of talent brands are looking for as we head into a massive World Cup cycle," said Paris D'Jon, CEO of HPA Talent. "She's not only a reigning world champion, but a true performer with international appeal. We're excited to introduce her to the North American market in a big way." The signing comes as global interest in soccer content and creator-led activations surges ahead of the 2026 FIFA World Cup, followed by the Women's World Cup and Olympic cycles.
"Partnering with HPA Talent feels like the right next step for my career," Janssen said. "They understand freestyle soccer, the World Cup landscape, and how to build long-term opportunities in North America. I'm excited for what's ahead." HPA Talent continues to expand its soccer talent representation division, connecting athletes with brands and major events. For booking inquiries, visit HPA Talent.
This partnership is significant as it aligns with the growing commercial potential of freestyle soccer, a discipline that merges sport with entertainment and digital content. Janssen's digital presence and championship pedigree make her a valuable asset for brands seeking authentic connections with soccer audiences. By securing her representation, HPA Talent strengthens its position in the creator economy and live event ecosystem, particularly in North America where freestyle soccer is gaining traction.
The implications extend beyond individual representation. This deal signals the increasing professionalization of freestyle soccer as a viable career path and marketing vehicle. As major tournaments approach, athletes like Janssen can leverage their skills for sponsorship, appearances, and content partnerships. HPA Talent's move highlights the agency's foresight in capitalizing on the intersection of sports, entertainment, and digital media, setting a precedent for how niche athletic talents can be integrated into mainstream commercial strategies.
