Organised by the Hong Kong Trade Development Council (HKTDC), the world’s largest one-stop jewellery marketplace will return in early March under its proven “Two Shows, Two Venues” format. The 12th Hong Kong International Diamond, Gem & Pearl Show will take place from 2 to 6 March at AsiaWorld-Expo and will feature a wide range of jewellery raw materials. Also, the 42nd Hong Kong International Jewellery Show will be held from 4 to 8 March at the Hong Kong Convention and Exhibition Centre and will showcase finished jewellery pieces.
Jenny Koo, Deputy Executive Director of the HKTDC, said: “This year’s twin jewellery shows bring together some 4,000 exhibitors from over 40 countries and regions, with 70% coming from outside Hong Kong. Exhibitor participation from Brazil, United Arab Emirates and India has expanded, and Uzbekistan joins for the first time. The HKTDC presents the world’s largest one-stop jewellery marketplace to highlight Hong Kong’s status as an international trade capital and jewellery sourcing hub.”
In reviewing the global jewellery market, Hong Kong’s export volume of premium jewellery to ASEAN recorded a 51% increase, while exports to the United Kingdom, Australia and Switzerland grew year-on-year by 36%, 28% and 10% respectively. These figures underscore the growing demand for high-end jewellery and Hong Kong's pivotal role in the global supply chain.
The twin shows attract strong global industry support, with over 40 themed pavilions. A key highlight is the debut of the Hard Pure Gold Pavilion, organised by the World Gold Council, featuring 11 exhibitors from Chinese Mainland showcasing innovative gold craftsmanship. Hard pure gold technology, with its high purity and enhanced hardness, enables lighter, more durable designs with modern aesthetics. This pavilion aims to leverage the fairs as a springboard for international expansion, as noted in the press release.
Other new pavilions include the Hong Kong Watch Manufacturers Association and the Zhushan Turquoise pavilion from Hubei. Returning pavilions include the Tanzanite Foundation, the International Colored Gemstone Association (ICA), and the Hong Kong Jewellery & Jade Manufacturers Association, which joins with the Italian Exhibition Group to present advanced manufacturing equipment.
The Hall of Fame at the Hong Kong International Jewellery Show returns with over 40% expansion in scale, featuring renowned international brands such as Turkish diamond jewellery brand Zen Diamond (Booth: CEC 3B-C12) and Hong Kong exhibitor Continental Diamond Company (Booth: CEC GH-C07), showcasing an 18K white and rose gold ring set with blue and light pink diamonds. Another Hong Kong exhibitor, Unique Brilliant Ltd (Booth: CEC GH-C13), unveils a necklace and earring set with rubies displaying the coveted “pigeon blood red” colour.
Oriental aesthetics are a major theme, with pieces inspired by Asian culture and heritage. Guangdong JIABAO Pavilion Jewellery (Hong Kong) Company Ltd (Booth: CEC GH-A16) presents an 18K gold handmade filigree butterfly brooch, made with national intangible heritage craft, each piece taking over four months to complete. Shenzhen Meifei Precious Metals Co Ltd (Booth: CEC 3E-E02) brings a “Palatial Modern Chinese Style” jewellery series incorporating six traditional gold techniques.
A seminar organised by the World Gold Council will examine the latest developments in the global gold market and hard pure gold technology. Additionally, the Hong Kong International Fashion Chuk Kam Jewellery Design Competition 2026 and the inaugural International Fei Cui Jewellery Design Competition 2026 will hold award ceremonies during the fairs.
Innovative designs are also in focus. Austy Lee Company Ltd (Booth: CEC 1E-F32) introduces bangles inspired by zebra patterns for the Year of the Horse. The Designer Galleria welcomes new exhibitor Zheng Hong Collective (Booth: CEC 1CON-067A), featuring a brooch with movable wings and tail that sway with the wearer. The 27th Hong Kong Jewellery Design Competition, themed “Pure Elegance – Natural Beauty,” nurtures creative talent, with winning designs announced during the fairs.
Rare treasures abound, including a 1970s Buccellati pink sapphire suite from Baroque Antique & Jewellery Limited (Booth: CEC CH-F13) and an 18.98-carat AGL-certified natural pink sapphire from German exhibitor Caram e.K. (Booth: AWE 8-F05). A seminar titled “The Origins of Style: Tracing the Imprint of Time and Craftsmanship” will feature British historian Dr. Jack Ogden.
Over 20 seminars and networking sessions will cover industry trends, digital marketing, and jewellery technologies, including sessions on artificial intelligence and e-commerce. The HKTDC has partnered with the Hong Kong Tourism Board to provide exclusive buyer privileges, including dining, air tickets, and hotels. Free shuttle bus services will run between AsiaWorld-Expo and urban areas. The shows use the EXHIBITION+ hybrid format, with AI-powered “Click2Match” providing online business-matching from 23 February to 13 March. Buyers can use the HKTDC Marketplace App for online verification and direct entry.
For more details, visit the Hong Kong International Jewellery Show website and the Hong Kong International Diamond, Gem & Pearl Show website.
