The Hong Kong Trade Development Council (HKTDC) will stage the Fashion Hong Kong professional showroom in Paris from 24 to 28 June, with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner. This initiative, held for the first time during Paris Men’s Fashion Week, aims to bring Hong Kong fashion designer brands to the international stage to showcase their Spring/Summer 2027 collections.
The showroom will be located at 4 Rue de la Paix in Paris’ renowned fashion district. Featured brands include Kinks Lab, MARCCH, and MATTER MATTERS, among others. MARCCH and MATTER MATTERS will debut collaborative pieces created with acclaimed Paris-based artist Yaz Bukey, exemplifying the fusion of Hong Kong design and European creativity. A networking reception on 27 June is expected to attract around 200 industry professionals, media representatives, and buyers, creating opportunities for Hong Kong brands to connect with the international fashion community and explore business collaborations.
This event marks the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities. Amid a growing global emphasis on speed, connectivity, and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative approach to integrating creativity, commerce, and professional services.
Through the Fashion Hong Kong event series, HKTDC provides comprehensive, one-stop international promotion support for local designer brands. The programme enables brands to connect with overseas buyers, media, and industry players, widen their brand exposure, and expand into European and global markets. Through exhibitions, business matching, and promotional activities, the platform facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
More information about Fashion Hong Kong can be found at www.fashionhongkong.com and on Instagram at @hktdcfashionhk. Photos for media use are available for download at https://bit.ly/3S0yHt9.
