The Industrial Development Bureau of Hengqin has officially joined the International Congress and Convention Association (ICCA), a move that industry experts say will open up global resource channels for the Macao-Hengqin MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. The announcement was made during the Macao-Hengqin MICE Enterprises & ICCA Bay Area Members Seminar 2026, held at Tianmu Qintai in Hengqin, where more than 100 industry representatives gathered to discuss global bidding strategies and breakthrough opportunities for emerging destinations.
The seminar, hosted by the MICE Industry Association of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, underscored the growing importance of international collaboration in the MICE sector. Mr. Lin Yanjie, Head of the Culture, Tourism, Exhibition, and Trade Division, and Dr. Sherry Tan, Associate Professor at the Macao University of Tourism, shared insights into the development opportunities brought about by this milestone. Their discussions highlighted how Hengqin's ICCA membership could facilitate knowledge exchange, access to global networks, and increased visibility for the region as a premier MICE destination.
The significance of this development is underscored by recent policy support. The revised Measures for Supporting the Development of the MICE Industry in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, issued in January 2026, provide subsidies of RMB 800 per participant for international conferences included in ICCA statistics, with a maximum subsidy of RMB 1 million per event, along with additional special incentives. Enterprises obtaining ICCA accreditation for the first time will also receive a one-off reward of RMB 200,000, further strengthening support for the growth of MICE market players. These measures are designed to attract high-caliber international events and encourage local enterprises to pursue global standards.
The collaborative model between Macao and Hengqin continues to evolve, with a focus on developing a robust talent pipeline to support the industry's expansion. Over the next two years, Hengqin plans to attract more than ten international conferences eligible for inclusion in ICCA statistics. Applications for 2027 conferences in key fields such as artificial intelligence and materials science have already entered the bidding process. These initiatives are expected to enhance Macao-Hengqin's international visibility and influence, while strengthening its voice in the global MICE industry.
The ICCA membership is a testament to Hengqin's commitment to integrating with the global MICE community. By leveraging ICCA's extensive network and resources, Hengqin aims to position itself as a competitive destination for international conferences and events. This move is part of a broader strategy to diversify the region's economy and promote sustainable development through the MICE sector.
Industry analysts note that the timing is opportune, as the global MICE industry is rebounding from the pandemic and seeking new destinations. Hengqin's unique advantages, including its proximity to Macao and its modern infrastructure, make it an attractive option for event organizers. The support from the local government, combined with ICCA's endorsement, is likely to accelerate the region's emergence as a key player in the industry.
As the Macao-Hengqin MICE cooperation enters a stage of regularized and sustainable development, the framework spanning policy, operational models, and talent development is becoming increasingly well-established. The ICCA membership is a strategic step that will facilitate access to global bidding opportunities and foster partnerships with international stakeholders. With a clear roadmap and strong policy backing, Hengqin is poised to make significant strides in the global MICE arena.
