Havana Roasters Coffee Companies Inc. (OTC: THRC) announced that the Company began trading on the OTC Market under its new ticker symbol THRC as of market opening on February 24, 2026. The ticker symbol change marks the completion of the Company's full corporate transformation from North America Frac Sand, Inc. to Havana Roasters Coffee Companies Inc., a premium Cuban-style coffee brand with operations in Florida and a growing presence in Los Angeles.
The Financial Industry Regulatory Authority (FINRA) announced the effectiveness of the Company's name change to Havana Roasters Coffee Companies Inc., with a temporary designation under the ticker symbol NAFSD, both effective as of January 29, 2026. The final ticker symbol change to THRC was announced on FINRA's daily list on February 24, 2026, completing the rebranding process. The Company's CUSIP number has also changed to US65670R201, effective January 23, 2026. No action is required by existing shareholders regarding changes to the ticker symbol or CUSIP number. The Company's common stock will automatically reflect these changes in all shareholders' accounts, which are managed through the Company's transfer agent.
Havana Roasters Coffee Companies Inc. is the exclusive license holder and commercialization arm for Havana Roasters Coffee™, a premium Cuban-style coffee brand based in Florida and expanding to Los Angeles. Through its license, the Company develops and markets artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. HRC is executing a multi-channel growth strategy designed to scale the Havana Roasters Coffee™ brand across wholesale, retail, franchise, and e-commerce markets. More information is available at thehrccompanies.com.
This transformation from an industrial commodities company to a premium coffee brand represents a significant strategic shift. The new ticker symbol THRC reflects the company's renewed focus on the growing specialty coffee market. With its Cuban-style coffee offerings, Havana Roasters is positioning itself to capture a niche segment within the competitive coffee industry. The company's multi-channel strategy includes wholesale, retail, franchise, and e-commerce, aiming to build brand recognition and market share. The completion of the rebranding, including the ticker symbol change, allows the company to present a unified identity to investors and consumers alike.
The forward-looking statements in this press release indicate management's expectations for future growth, but actual results may differ materially due to risks and uncertainties. The company undertakes no obligation to update these statements. The original release can be viewed on NewMediaWire.
