Green Choice Proteins, an Australian plant-based nutrition company, has announced that its Australian-made plant protein products will soon be available on Amazon, marking a significant step in its U.S. expansion strategy. This move follows the company's plans to enter the U.S. market through OneLavi, and together, these platforms will provide American consumers with greater access to its clean-label plant nutrition products.
Puneet Chawla, Founder of Green Choice Proteins, expressed excitement about the Amazon launch, stating, "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers. Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with an emphasis on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The company's products are manufactured in Victoria and feature Australian-grown pulses as part of its commitment to quality sourcing and support for Australia's growing plant protein industry.
The company's formulations go beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
Three flavors will be introduced on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each product offers approximately 35 grams of plant protein per serving, is made with Australian-grown pea and faba, and contains omega-3 from linseed. All products are free from artificial colours, flavours, and fillers, reflecting the company's clean-label commitment.
The Amazon expansion is part of a broader U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This session will bring the company together with major health, specialty, food, drug, and mass retail buyers, offering opportunities to expand its U.S. retail presence further.
Chawla added, "Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers. OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Green Choice Proteins was founded on the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company emphasizes transparency in its formulations and manufactures its products in Victoria, Australia. Sustainability and responsible sourcing are central to its philosophy, with a focus on premium Australian-grown pulses and transparent manufacturing practices.
The upcoming Amazon launch represents another milestone in the company's continuing U.S. expansion, with additional retail opportunities anticipated as it introduces its Australian approach to plant-based nutrition to more American consumers. For more information, visit Green Choice Proteins.
