Forme Science, the smart posture and recovery wearables brand worn by Olympians and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop at forme.science and use code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the 2026 World Cup Final. The campaign is powered by PlayAbly, a promotions platform that leverages the regulated prediction market Kalshi to guarantee the payout.
The initiative marks a milestone for both e-commerce and prediction markets, demonstrating how regulated event contracts can move beyond trading to serve as practical risk-management infrastructure. By hedging the promotion on Kalshi, Forme Science can offer a bold, event-driven guarantee without taking on unlimited financial exposure. "This represents a new era in consumer marketing," said Forme co-founder Seiji Liu. "Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure."
Forme Science partnered with PlayAbly to design the campaign. "We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands," said Angelo Ferro, founder and CEO of PlayAbly. "We saw the World Cup as the perfect stage and Forme as the perfect brand to make it real." PlayAbly orchestrates the entire promotion, from campaign design to hedging, allowing brands to launch promotions that were once considered too costly or unpredictable.
Kalshi, a federally regulated prediction market exchange, provided the hedging infrastructure. "Forme is the first e-commerce brand to use prediction markets to hedge risk," said Nicolas Hull, director of business development at Kalshi. "This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas."
The promotion is a way for Forme to celebrate Team USA's World Cup run and engage its customers. "Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best," said Liu. "Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage."
Forme Science is known for its patented intelligent posture wearables for recovery, performance, and longevity. The company serves consumers, elite athletes, and professional sports organizations, and is the Official Posture & Recovery Partner of the MLB Players Association. With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets continue to mature, the companies believe this approach has the potential to reshape promotional marketing across retail, travel, sports, and entertainment.
US 18+. No purchase necessary to enter or win. A purchase will not improve chances of winning. Promotion runs through June 30, 2026. Subject to Official Rules, available at https://forme.science/pages/team-usa. Void where prohibited.
